Why do SF billboards hit different?

i’d be super curious to hear from a software marketer why you think the ads in sf are so aimed at tech companies/workers compared to other cities - to the point it makes up a part of the culture/vibe

there’s the very obvious point that sf is a dense city with lots of tech companies, with high purchasing power, startup culture, and so on, but i can’t recall seeing even one tech ad outside of sf. even major cities like paris or london seem to have extremely few

why? is there anything to it other than the above?

2 points | by YouAreExisting 2 hours ago

3 comments

  • aurareturn 1 hour ago
    A lot of developers in SF. It probably makes dev tool ads or tools that require dev to implement worth it.
  • kay_o 1 hour ago
    I see tech ad throughout west coast in airport

    It is targeting. Normal people outside of SF do not make decision like this

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    • YouAreExisting 1 hour ago
      there's tons of tech companies outside of SF choosing to use Vercel or not just to make one example - esp big cities like London or Paris, there's some pretty targeted locations with i'd imagine relatively cheap ad spend
  • truepricehq 8 minutes ago
    [dead]